What is Keyword Research and Why it is Important?
Do you know the essential first step of good SEO?
It's executing keyword research. It is the base of search engine optimization (holistic SEO).
If your keywords are right and effective, and your website is well optimized with these keywords for search engines, then potential visitors searching for that term will find your site.
In this ultimate guide, we'll get to understand What is Keyword Research, Why Keyword Research is Important and How to do a proper keyword research.
Understanding Keyword Research
Keyword research should be the first step of every SEO strategy. Before you develop and write your website content, you need to think about which search terms you want to be found for. You need to outline what your site should be ranking for. This means getting inside your audience head to find out which words they use when searching. You have to come-up or compile a list of keywords that you want your site to get found. This is called doing keyword research.
The Importance of Proper Keyword Research
Proper keyword research is important because it will make clear which search term your audience uses. You should optimize or use words in your website that your audience uses when creating content, describing a product or your services offer or your site can't be found by your potential customer or audience because of a mismatch in vocabulary.
The first step to a keyword research is to know how people are looking for the product, services or information that you offer. This means by getting inside your audience or customer head to find out which words they use when searching. You have to come-up or compile a list of keywords that you want your site to get found in a word document as a start and you expand from there.
How To Do An Extensive Keyword Research - step by step
Stay Tuned! Subscribe to my newsletter here and you'll be the first to get an update when I update this post and published my Extensive Keyword Research Guide. In this guide, you will learn :
- How To Find What Keywords Your Audience Uses To Find You
- Set-up An Extensive Keyword Research - Sheet (step-by-step)
- Tools To Use in Doing Keyword Research.