How To Enable Demographics and Interest Data in Google Analytics and WordPress.
About Demographics and Interest Data
Using Google Analytics you can analyze your site users by age, gender, and interest categories.
Demographics and interests data provides information about the age and gender of your users, along with the interests they express through their online travel and purchasing activities.
In this article guide, you'll learn :
- how to configure Google Analytics To Display Demographics and Interest Data to view reports.
- how to capture WordPress Site Visitor Demographics and Interest Data with Google Analytics.
In Google Analytics,
Configure Google Analytics To Display Demographics and Interest Data.
Before we can see or work on the Demographics and Interests data in Analytics,
we need to :
>> Enable Re-marketing and Advertising Reporting Features for your property.
>> Enable the Demographics and Interest reports for the view.
To Enable Re-marketing and Advertising Reports
- Sign in to your Analytics account.
- Click Admin, and navigate to the property for which you want to enable these features.
- In the Property column, click Tracking Info, then click Data Collection.
- Under Data Collection for Advertising Features:
- To enable Remarketing, set Remarketing and Advertising Reporting Features to ON.
- To enable only the Advertising Reporting Features, set only Advertising Reporting Features to ON.
To Enable Demographics and Interest Reports.
- Sign in to your Analytics account.
- Click Admin.
- Navigate to the account and property where you want to use Demographic and Interests data.
- In the PROPERTY column, click Property Settings.
- Under Advertising Features, set Enable Demographics and Interests Reports to ON.
- Click Save.
In WordPress,
Install and Setup MonsterInsights To Display Demographics and Interest Data.
DOWNLOAD MonsterInsight Plugin Zip File & COPY License Key.
Go to Plugins » Add New and Upload Plugin
Install and Activate the Plugin.
Install and Activate the Plugin.
Connect Google Analytics + WordPress in MonsterInsights
Enable Demographics and Interest Data in MonsterInsights
Demographics & Interest Report in Google Analytics and WordPress
Demographics and Interest Reports make Age, Gender and Interest data available so that you can understand better who your users are.
To View Your Site Demographics Detailed Report in Google Analytics
Go To AUDIENCE » DEMOGRAPHICS » OVERVIEW » AGE » GENDER
To View Your Site User Interest Data Detailed Report in Google Analytics
Go To AUDIENCE » INTEREST » OVERVIEW » AFINITY » CATEGORY » IN MARKET- SEGMENTS » Other Categories
A SUMMARY VIEW of Demographics and Interest Data Reports inside your WordPress Dashboard
Note that: For Demographics and Interest Data Report to Work Properly, it need to be set up both in WordPress with the help of MonsterInsights and in Google Analytics.
I hope this article helped you learn how to configure Google Analytics to enable Demographics and Interest Data Report.
and How to capture WordPress Site user demographics and interest data properly using MonsterInsights.
If you liked this article, you might also like my review and tutorial guide on MonsterInsights : The #1 Best Google Analytics Plugin for WordPress
Is It Worth $99.5/Year? (Spoiler: I Wouldn’t Use It If I Didn’t Find It Useful and Valuable).
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