Who is this article for? You might be the owner of a growing and thriving business, you own a website for your local business (restaurant, cleaning services, construction firm, real estate brokerage).
Maybe you are a Professional with a website that provides services (Doctors, Lawyers, Real Estate Broker & Agents, Consultants, Educators or A Specialist)
Maybe you are an online Entrepreneur that owns an eCommerce website and you sell products online.
Or maybe just someone that wants to learn SEO and the mechanics of Search Engine.
1. What is SEO?
SEO is the process of making a website better for search engine. It is the updates you need to do to make your website rank a high position in Google's - or another search engine's search result.
It is the practice of increasing the quality and quantity of website traffic by increasing the search-ability and visibility of a website to users in Search Engine unpaid search result referred as "Organize Results"
SEO is also the job title of a person who does this for a living.
Understand Google SERP
The default page of Google's SERP is a page on which different results appear.
What the SERP looks like largely depends on what you're searching for.
SEO may target different kind of search results, including images results, video results, map results, news results, shopping results or a Knowledge Graph.
Google default page - "All Search Options"
On Google default page, Google shows both paid and non-paid results (Organic Results). The first couple of results are taken by the advertisements. Companies pay Google to show up as one of the first result for a certain search terms.
The cost of advertisements depends on how many people search for a search term (search volume) and who wants to pay for it (popularity of the search term).
The "Organic Results" are all the results that are not paid for. The Organic Results that are shown first are the results that fit the search query of the user best.
"Search Engine Optimization (SEO) Aims to improve the chances to rank and show in the organic search results".
Different Types of Google Search Results
Here are the different Google Search Engine Ranking Page and Search Results :
"The SEO Goal is to show on top to all these Google Search Results."
Google SERP - Video Results
When you search the keyword "What is Builderall", you will see my video ranking up number 1 in Google with this search term. This video is my video review of a site builder and marketing platform called Builderall.
Another example are these videos of my clients Real Estate Agents - Tim and Ayda Walsh, YourNewHomeTeam.com. These videos are on Google Top position for a keyword "Palladium at McLean", these videos are real estate property video of their listings at Palladium at McLean - a condo community in McLean, Virginia - as seller and buyer agents in the area.
The goal of SEO is to show on top of Google video search result.
Google SERP - Image Results
If you're searching for images about a certain product or places, in Google search image results - you will find it. The goal of SEO is to show on top of this image search result.
Here is my client, Real Estate Agent - Tim and Ayda Walsh, showing on top on Google Image Search Results with a keyword "Palladium at McLean".
Google SERP - Shopping Results
If you're searching for product you can buy. Google shows a page that starts with the shopping result. For online entrepreneur that owns an e-commerce website, this is where you can take advantage of SEO.
Google SERP - News and Blogging Results
If you are a published or blogger, this is where you can take advantage of SEO - by showing your published news articles or blog articles on top of Google news result page.
Google SERP - Maps and Direction Results
If you're searching for a certain local company or a local business in your area and you type a keyword of their company or business name or their services, you'll encounter a totally different looking SERP.
Here is my client, a real estate brokerage in Fairfax, VA. If you search and type a keyword of their real estate company name "RE/MAX Premier in Fairfax VA", their Google My Business Page is showing on top of Google Search Result.
You will also see also that to my client - Real Estate Agent - Tim and Ayda Walsh, their Google My Business Page is showing on Top of the Google Search with the same keywords.
This is where local businesses and companies, and professional that offer local services can benefit SEO.
With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Google SERP - Knowledge Graph
Google Knowledge Graph Box is that big block of information that appears on the right-hand side of your desktop screen after entering a search term.
The block contains relevant context information regarding your search. Here you can benefit SEO by optimizing your information or your business information. So when people search for your business they will see right away your information on the right side of Google Search Result
2. How Does SEO Work?
So, How Does SEO Work?
SEO is the process of optimizing your website on-page and off-page content to make them on top of Google's - search engine results.
It is the modification and updates you will do to your website and content in the web to improve the quality and content in the web to improve the quality and quantity of your website traffic by increasing the search-ability and visibility on top of Google "Unpaid Search Results referred as Organic Results".
Note: It is important that your website is built in a platform that you can benefit with SEO.
There are two SEO factors that you should consider and implement.
SEO On-Page Factors
1. Site Structure and Page Hierarchy
2. Website Speed and Performance
3. Good Technical SEO
4. Writing Quality Content
5. Attractive Website
6. Great User Experience
7. Website Safe and Secure
8. Mobile Friendliness
9. Site is Optimized With Proper Keywords
SEO Off-Page Factors
10. Social Media Attentions
11. Quality Backlinks From Reputable Websites
12. Other Online and Offline Marketing Campaigns
3. Why SEO is Important?
Is SEO matter for you?
Do you really need to invest in Search Engine Optimization?
I'll explain Why SEO is important and which businesses need it.
Stay Tuned! Read on...
Google's Mission is "to organize the world's information and make it universally accessible and useful"
"Making your website and SEO marketing strategy that fits Google's mission is always the way to go".
Google always want searchers show the best result for their search query.
Google gives searchers the best result by ranking the most relevant and usable websites.
Google reward websites that provide good user experience.
so, Why SEO is Important?
Search engine user trust Google and achieving top results in different search engines results signals searchers that your site content is a credible source.
The higher you rank in Search Results Page (SERP), the more clicks and traffic your site will generate.
SEO also improves user experience, making it more likely for customers to become a repeat visitor to your site, become buyer or customer to your business.
SEO is Cost Effective. You don't have to pay $$$ on Organic Search Results.
is SEO important to every business?
YES!!! You may have a business in industry where there's no competition, so you might already be ranking #1, or you are in a very competitive market, or maybe struggling to show in Google at all.
Whether your business is new or old, starting up, struggling or successful, small or large,
SEO is crucial to your business online presence and success.
4. What are the Benefits of SEO?
Here are the 12 benefits of SEO that I outline.
1. SEO targets quality traffic.
2. SEO increase organic search Traffic.
More TRAFFIC >> More VISITORS >> More LEADS >> More SALES
3. You don't need to pay ADS in SEO.
4. SEO get more clicks than PPC
5. SEO helps on your Reputation.
6. SEO leads to better USER experience
7. SEO bring higher conversion rates.
8. SEO encourages local users to visit the physical store after the search.
9. SEO builds "Brand Credibility and Brand Awareness"
10. SEO ensures Mobile Friendliness of Your Website.
11. SEO creates sysnergy of all marketing activities online.
12. SEO increases your social media presence and followers.
5. Learn SEO, the holistic way...
A google search for the definition of the word "holistic"
'adjective - characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole.
In easy words: You have a holistic approach when you connect all the things and focus on the big picture. When you know that every little part is important to the success of the whole.
What is Holistic SEO?
Holistic SEO is the SEO marketing strategy that includes optimizing ALL aspects of a website to make it rank higher in Google search.
Holistic SEO includes writing and structuring quality content, creating quality user experience, having a secure website, practicing Good Technical SEO, improving Website Speed and Optimization, Safe and Secure, Mobile ready and it's offsite; social media attention and backlinks.
It's about creating an exceptional website as a whole for your clients, which in turn to increase your ranking in Google which in turn will increase sales!
"The Whole is Greater than the Sum of it's parts".
You need to be working on every single part of this interconnected web of ranking factors.
Holistic SEO - 5 Key Areas
Holistic SEO strategy is the key to success in the future. It's the way to sustainable SEO results. Focus on these 5 Key areas of your website.
1. Keyword Research
2. Site Structure
3. Technical SEO
4. Website Speed and Optimization
5. Tracking Your Site Metrics
6. WATCH THIS VIDEO - Learn SEO (Summarize)
Watch This Video and Learn What is SEO + How it Works + 12 Benefits of SEO + 5 Key SEO Factors You Need To Focus on your Website.